I am in the midst of self-branding for business purposes. This has required me to do a lot of writing which resulted in me abandoning my beloved blog here.
Brand proposition is more difficult that I imagined it would be. I thought it was as simple as making something popular. But you don't want to be popular for the wrong reason. So you have to be careful with every posting (especially when you're doing it via social media), every words used and even every comment made!
But somehow I like the idea. I was pretty hesitant at first (read: it took me 7 years to finally agree to this) but then I get to draw a separate line between my private life and my professional life. I still get to be myself among the people who have known me for so long and people whom I just knew for work purposes.
I still have this naughty, outspoken and gedik side in me. I can't totally abandon this. But I too, don't wish that people in my business network to know that side of me.
Maybe I'm just being complicated. Maybe it's good, too.